A Comparison of the Online Shopping Behavior Patterns of Consumer Groups with Different Online Shopping Experiences
نویسندگان
چکیده
منابع مشابه
Consumer Behaviour in Online Shopping
The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students at the Unive...
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Received: 28 January 2005 Revised: 18 August 2005 2nd Revision: 12 June 2006 3rd Revision: 6 January 2007 4th Revision: 14 June 2007 Accepted: 20 September 2007 Abstract In this study, we further develop the information systems continuance model in the context of online shopping, using a contingency theory that accounts for the roles of online shopping habit and online shopping experience. Spec...
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the purpose of this study is identifying effective factors which make customers shop online in iran and investigating the importance of discovered factors in online customers’ decision. in the identifying phase, to discover the factors affecting online shopping behavior of customers in iran, the derived reference model summarizing antecedents of online shopping proposed by change et al. was us...
15 صفحه اولConsumer Online Shopping Attitudes and Behavior: an Assessment of Research
The current status of studies of online shopping attitudes and behavior is investigated through an analysis of 35 empirical articles found in nine primary Information Systems (IS) journals and three major IS conference proceedings. A taxonomy is developed based on our analysis. A conceptual model of online shopping is presented and discussed in light of existing empirical studies. Areas for fur...
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2017
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v9n3p24